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- W1030088319 abstract "In this chapter—through a literature review of the new product development process and innovation for low income markets—a new theoretical framework that describes the development process of social products is proposed. By using this social product development framework and a multiple-case studies analysis on best practices in social product innovation, this book presents factors that are critical to successfully developing social products for low-income markets. Finally, principles for the communication of social products are proposed." @default.
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- W1030088319 date "2012-01-01" @default.
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- W1030088319 title "New Social Product Development: The Process and Critical Success Factors" @default.
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- W1030088319 doi "https://doi.org/10.1007/978-3-642-32150-4_3" @default.
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