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- W103166851 abstract "ABSTRACT Innovation is currently one of the main issues in management practice. Managers are reluctant however to start an innovation programme. They feel uncomfortable in taking such a high risk decision because they don't know how to manage innovation processes. Therefore, a powerful tool is needed to motivate managers and their staff in taking the decision to initiate an innovation programme. In this paper such a tool, an awareness game on innovation management, is presented. Its objective is to give managers the feeling that innovation can be managed. This is done by: 1. making managers discover that the way in which they normally manage the new product process will not meet future goals of the organization 2. decreasing the fears and anxieties about innovation by giving them an experiential learning exercise in the steps and techniques used in innovation processes 3. making managers aware of the factors which influence the innovation process and allowing them to experiment with decisions which foster (or block) the innovative climate in the organization 4. starting a structured discussion whether or not to innovate and establishing the requirements for an effective programme." @default.
- W103166851 created "2016-06-24" @default.
- W103166851 creator A5020413958 @default.
- W103166851 date "1989-01-01" @default.
- W103166851 modified "2023-09-27" @default.
- W103166851 title "MIDAS: an awareness game on innovation management" @default.
- W103166851 doi "https://doi.org/10.1016/b978-0-08-037115-3.50018-3" @default.
- W103166851 hasPublicationYear "1989" @default.
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