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- W10318773 abstract "Findings demonstrated a strong association between market orientation and organisational performance. However, other associations were marginal with no direct relationship between marketing research utilisation and organisational performance, although this was positively mediated by market orientation. The implications being, organisations need to be market oriented and utilise research information to remain competitive." @default.
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- W10318773 date "2007-01-01" @default.
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- W10318773 title "Influences on organisational performance : marketing research, market environment and orientation" @default.
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