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- W1033332847 abstract "Almost continuously during the last couple of years since the foundation of IGD's virtual rality demonstration centre a variety of VR presentations have been realized. The presentations cover demonstrations at scientific conferences, in-house consulting, museum exhibitions as well as fairs and commercial exhibitions. The main goal of all performed contract-based VR presentations was to attract the audience by featuring VR technology. This shows the potential of VR as a marketing instrument in business management. In late 1993 the advertising agency Bosch & Butz approached Fraunhofer-Institute for Computer Graphics with the concept idea of a special marketing event for the Schweizerische Bankgesellschaft (SBG), the largest swiss banking institute. In several Swiss cities people should be able to self-experience VR. Although the initial enthusiasm for VR has diminished, media andthe general public are still excited, open, and eager for a new experience. The project started in late February 1994 and should have been on the road around mid May 1994. This gave us only less than three months for the project preparation and realization." @default.
- W1033332847 created "2016-06-24" @default.
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- W1033332847 date "1995-01-01" @default.
- W1033332847 modified "2023-09-27" @default.
- W1033332847 title "Mobile virtual reality installations: a review of the SBG cyberspace roadshow" @default.
- W1033332847 hasPublicationYear "1995" @default.
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