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• W1036236177 abstract "This study aims to analyze the general impact of service quality on customerloyalty which consists of dimensions tangible, reliability, responsiveness, assurance, andempathy towards customer loyalty. Specific objectives of this study were: 1) to analyzethe effect of tangible dimension, reliability, responsiveness, assurance, and empathy forcustomer loyalty in the PT. Indosolo Motor Gemilang Surakarta. 2) Analyze the mostdominant factor among tangible, reliability, responsiveness, assurance, and empathytowards customer loyalty PT. Indosolo Motor Gemilang Surakarta, the sample used is theconsideration of 60 people with 10 multiplied 6 because this study used five independentvariables and the dependent variable. Based on consideration of the researcher, given thepossibility of 60 respondents were unable to fill the questionnaire in full, the researchersspread as much as 150% of the questionnaire sample should (60 respondents) ie 90respondents, the sampling technique using accidental sampling. Data analysis methodused is multiple linear regression while the statistical test using the t test and F test andtest-R2. The results of this study indicate tangible dimension of service quality,reliability, responsiveness, assurance, empathy jointly influence on customer loyalty.Partial all dimensions there are tangible dimension, reliability, responsiveness, assurance,and empathy also affect customer loyalty. Assurance variable is the variable mostdominant compared to other variables" @default.
• W1036236177 created "2016-06-24" @default.
• W1036236177 creator A5048005004 @default.
• W1036236177 date "2014-01-01" @default.
• W1036236177 modified "2023-09-27" @default.
• W1036236177 title "Analyzes The Effect Of Service Quality Factors Toward Consumer Loyalty To PT. Indosolo Motor Gemilang Surakarta" @default.
• W1036236177 hasPublicationYear "2014" @default.
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