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- W1036708274 abstract "AbstractTo meet people’s increasing material and culture demands day by day, state and business hold various of festival activities continuously. Along with beer consume quantity enlarging year by year and consumer hobby degree enhancing, in 2011, Beijing held The first Beijing international beer festival. This paper considers beer festival as a kind of experience marketing activity, according to traditional 4 P marketing theories, analyses the product strategy, price strategy, place strategy and promotion strategy of the Beijing international beer festival, and carried on an initial study about the related problems.KeywordsThe beer festivalMarketing strategyAnalyse" @default.
- W1036708274 created "2016-06-24" @default.
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- W1036708274 date "2012-12-05" @default.
- W1036708274 modified "2023-09-26" @default.
- W1036708274 title "Marketing Strategy Analyse Based on 4 P Theories" @default.
- W1036708274 doi "https://doi.org/10.1007/978-1-4471-4802-9_43" @default.
- W1036708274 hasPublicationYear "2012" @default.
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