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- W103673950 abstract "Introduction Intercultural differences have been identified as one of the main reasons of failure in business relationships with Chinese companies. Many international contributions explain these aspects of business relationship (Fang and Ghauri, 2001, Fang, 1999, Ambler et al, 1999, Buttery and Leung, 1998, Foster, 1992). Notwithstanding the authors focus on the existing differences in cultures, a direct comparison between Chinese and Italian business culture has not been analysed yet. After China’s entrance into the WTO, the interest of Italian entrepreneurs towards China has increased. Italy holds 2nd position in Europe as regards exports towards China. It holds a lower position when it comes to direct investments in the Country (ICE, ISTAT, 2003). According to our opinion, the low propensity to invest in China for medium size Italian companies, among other reasons, is related to communication problems and cultural differences among the two cultures. Risk perception, as an example, is also related to cultural differences." @default.
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- W103673950 date "2004-01-01" @default.
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- W103673950 title "The role of cultural differences in the dynamic of a relationship. The case of Italian and Chinese companies" @default.
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