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- W1037187166 abstract "This paper examines seniors' perceptions and usage of technologically advanced products and services. The authors present a succinct review of relevant literature and past research findings pertaining to this area and discuss several factors which may be useful to marketing strategists in understanding seniors’ use or non-use of technology. The authors discuss the effects of knowledge base, perceived abilities, memory control processes, and physiological changes upon seniors’ perceptions of and behavior toward certain technologically sophisticated products and services. Throughout the paper, the authors advance priorities for future research in this area." @default.
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- W1037187166 date "2014-11-06" @default.
- W1037187166 modified "2023-09-27" @default.
- W1037187166 title "Senior Consumers and Technology: New Directions for Research" @default.
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- W1037187166 doi "https://doi.org/10.1007/978-3-319-13248-8_17" @default.
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