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- W104082145 abstract "Most multinational corporations adopt an organization and control pattern in which primary responsibility for performance is placed upon units allocated a geographical market segment. Primary responsibility refers here to responsibility for performance measured at its lowest level of aggregation—the lowest level at which the control system operates to measure and report business performance to the multinational center. This level is usually the country level. In some cases, the primary units may represent smaller market areas than a full country, such as a district or a sales territory. In others, a much larger market area, such as sales throughout Latin America, will be a primary unit. In almost all cases, however, the primary units within multinationals have a geographical attribute as an essential element of their definition." @default.
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- W104082145 date "1984-01-01" @default.
- W104082145 modified "2023-09-28" @default.
- W104082145 title "Global Strategy and the Control of Market Subsidiaries" @default.
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