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• W104150861 abstract "This chapter looks at the pricing and bundling decisions of a firm that sells a product shared on a regular basis among household members. Examples of such products are computer software, telephone service and cable television subscription. The pricing of shared goods has attracted recent attention in the case of academic journals. An academic journal is a product sold to an individual subscriber who does not share it and to libraries that make the journal available for consultation to readers. Ordover and Willig (1978) have characterized the welfare maximizing combination of personal and institutional subscription prices. Liebowitz (1985) has shown that journal publishers rely increasingly on discriminatory pricing to capture revenues from library visitors whose benefit from sharing is enhanced by improved access to photocopying. Besen and Kirby (1989) found that a seller’s profit increases as the result of sharing when it is less costly for consumers to distribute a work via sharing than for producers to do so by making copies. Varian (2000) has found a condition under which readers and publishers are better off when a portion of books in circulation is made available for sharing in libraries. Further, Bakos et al. (1999) showed that small scale sharing influences profits by affecting the disparity of buyers’ reservation prices. They also establish that when the disparity of reservation prices among members of a group that share is larger than the disparity of the willingness to pay across groups, a seller can set prices that leave less surplus to consumers than in the absence of sharing. In this regard, sharing within groups achieves a result that is akin to bundling.1 This chapter examines the bundling of television channels. The analysis explores when a cable firm will let households choose among the channels on offer, and when it will make an all-channels-or-nothing proposition. Some issues related to the bundling of channels by cable providers have been considered by Chae (1992) who examined the interplay between the costs of production of content and distribution per subscriber. Crampes and Hollander (2005) investigated the composition of channel bundles when subscribers differ in regard to their preferred content mix. Crawford (2004) showed that by bundling each of the top-15 cable networks in the US, cable distributors could increase profits by 4%. This chapter focuses on a different set of determinants of bundling. The analysis assumes away differentiation among channels by postulating that a potential viewer derives the same utility from every channel. It examines how the pricing" @default.
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• W104150861 date "2006-07-21" @default.
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• W104150861 title "Pricing and Bundling of Shared Information Goods: The Case of Cable Channels" @default.
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• W104150861 doi "https://doi.org/10.1007/3-7908-1707-4_2" @default.
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