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- W104572007 abstract "In this study we incorporate a pre-internationalisation phase into the traditional Uppsala model of firm internationalisation to address the question: Where does the process begin? We identify through the literature four concepts fundamental to the ability of a firm to begin internationalisation of its operations: stimuli, attitudinal/psychological commitment, resources and lateral rigidity. Through a survey of 274 Australian exporting and non-exporting firms we collect data relating to the four pre-internationalisation concepts. An internationalisation readiness index is constructed and applied to some representative cases to establish its validity as a diagnostic tool." @default.
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- W104572007 date "2008-01-01" @default.
- W104572007 modified "2023-09-27" @default.
- W104572007 title "Constructing an Internationalisation Readiness Index" @default.
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