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• W104819488 abstract "Introduction It has often been said that imitation is highest form of flattery. When one cultural group begins to imitate way of life of another, however, they are, to some degree, disavowing their past and assuming a new identity. In case of many American evangelical churches, corporate business culture represents an organizational model with an intoxicating appeal. Over last twenty years, influence of church growth movement has accelerated of numerous evangelical churches. Sociologist George Ritzer defines McDonaldization as the process by which principles of fast-food restaurant are coming to dominate more and more sectors of American society as well as of rest of world. (1) McDonaldization has extended process of rationalization to realm of all major social institutions, including religion. In some cases, this process has occurred in a literal fashion; several churches in southern United States have added McDonald's restaurants and similar retail food establishments to their facilities, complete with drive-through windows. Food courts, bookstores, cafes, boutiques, and even banks have also become part of worship experience. These developments are best viewed as a by-product of a fundamental paradigm shift in religious organization among evangelicals, that is, churches restructuring themselves according to a corporate business model. The church growth movement has gained a foothold in modern evangelical religious life. It is making rapid and extensive progress toward its goals with little national attention. Its resources in terms of leadership, organizational networks, and finances are growing rapidly. At same time, movement's religious, social, political, and economic goals have become increasingly global in scope. Opponents of this movement claim that it is redefining historic religious and cultural realities. The authors of this study argue that church growth movement, which is poorly understood, represents a serious challenge to traditional organizational methods of American evangelical churches. In short, there is a need for a fuller understanding of church growth movement in light of its recent successes in implementing this new business-based organizational model. Origins of Church Growth Movement Comprehensive treatments of history of church growth movement are available elsewhere. (2) An examination of a few dimensions of history of this movement is important, however, to more fully understand its contemporary success and appeal. While some analysts contend that techniques advocated by modern church growth movement predate 1950s, impetus for rise of movement stems from David McGavran's pioneering writings. (3) In Understanding Church Growth (1990), a pivotal work in church growth movement literature, McGavran, an evangelical missionary and seminary professor, together with fellow missionary C. Peter Wagner, called for maintaining accurate records, setting statistical goals for growth, and use of insights derived from social sciences to develop church growth strategies. They also highlighted several case studies reflecting application of their model of church growth that would influence subsequent evangelical mission work. (4) Later, in The Bridges of God (1995), McGavran introduced concept of cultural contextualism. He observed that new church buildings constructed by foreign missionaries in Africa were typically designed to reflect architecture of their home countries, and did not adequately reflect culture of local residents. For McGavran, such practices presented a serious problem for advancement of missionary work. He proposed that some measure of local cultural accommodation should become an essential part of missionary effort in order to better connect with local populations. He also emphasized practicality in church organization, and development of numerical measures of success such as periodic reports on number of new converts. …" @default.
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• W104819488 title "'Dining with the Devil': The Unique Secularization of American Evangelical Churches" @default.
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