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- W105711095 abstract "This thesis will examine this transition, beginning by exploring the technological evolution of the internet and how technology has affected marketing practices. The overall aim of the research is to determine what the perceived benefits of using social media are and the impact that these have on traditional media. In particular, the thesis is concerned about the role of social media marketing in the fashion industry in Ireland and how companies are making the transition to adopting social media channels." @default.
- W105711095 created "2016-06-24" @default.
- W105711095 creator A5070212368 @default.
- W105711095 date "2013-09-09" @default.
- W105711095 modified "2023-09-24" @default.
- W105711095 title "An exploratory study of Social media marketing and traditional media in the Irish Fashion Industry" @default.
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