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- W106174225 abstract "This study--The Public Library's Publicity Program: How Do Those Involved View It? by John D. Rugg --asks what librarians and newsmen think about the basic content and usual quality of the library publicity program, and how their views differ. In addition to a search of library and public relations literature, the author surveyed a group of public libraries, newspapers, and radio and television stations in Ohio, soliciting opinions on what Ohio public libraries are doing, and how well, in the realm of publicity. Results indicated that there is little disagreement between the librarians and the newsmen, all groups reporting that public libraries in Ohio are doing less well with publicity than they should. In the main, public library publicity is shown to tend to be print oriented; thus it proves somewhat more effective with newspapers than with the electronic media of radio and television. Most commonly provided library publicity services to Ohio news media were reported to be the written news release (92 percent of cases), continuing library-media contact (55 percent), and provision of news tips (47 percent) and background information (also 47 percent). Some indication was shown that, while public libraries take advantage of public service time on radio and television, additional effort to focus public library messages through the electronic media would reach fertile territory for communicating with the mass public." @default.
- W106174225 created "2016-06-24" @default.
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- W106174225 date "1973-12-01" @default.
- W106174225 modified "2023-09-27" @default.
- W106174225 title "The Public Library's Publicity Program: How Do Those Involved View It?." @default.
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