Matches in SemOpenAlex for { <https://semopenalex.org/work/W1067652362> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W1067652362 abstract "As many buying decision are made in retail stores, it is interesting to investigate which factors, such as noise, lighting, music, colour, layout or visual communication have a significant influence on customers’ behaviour in a supermarket. Since only a few studies have been conducted among customers in Sweden, this paper examined their behaviour in the supermarket. The purpose of this study was to examine the role of the various environmental factors in the supermarket as well as how the perceived servicescape influences customers’ behaviour in the store. The research approach used was that of a single case study, based on survey instrument (personal interviews and electronic collection) in order to collect data on facets in regards to the perceived servicescape and customers’ behaviour in the supermarket. A supermarket chain – the ICA group, precisely ICA MAXI in Jonkoping was used for this purpose. The collected data was analysed with the means of factor analysis and multiple regression methods in order to obtain factors that can influence customers’ behaviour in the supermarket. The conducted study showed that lighting, noise, colours, signs and symbols as well as space/function conditions such as layout and equipment are the factors that create emotionally pleasant environment in the supermarket. Thus, these factors influence customers’ moods, attitudes or certain beliefs about the supermarket. Moreover, customers may feel happier, more satisfied or relaxed in the supermarket, which lead to arousal – stimulation or excitement. Furthermore, the environmental factors explain the approach behaviour such as exploring the supermarket, spending more time on browsing the products which, consequently, refer to an increased number of items bought." @default.
- W1067652362 created "2016-06-24" @default.
- W1067652362 creator A5022429918 @default.
- W1067652362 creator A5047048606 @default.
- W1067652362 date "2012-01-01" @default.
- W1067652362 modified "2023-09-26" @default.
- W1067652362 title "The role of the perceived servicescape in a supermarket. : The case of ICA MAXI, Jönköping, Sweden." @default.
- W1067652362 hasPublicationYear "2012" @default.
- W1067652362 type Work @default.
- W1067652362 sameAs 1067652362 @default.
- W1067652362 citedByCount "0" @default.
- W1067652362 crossrefType "journal-article" @default.
- W1067652362 hasAuthorship W1067652362A5022429918 @default.
- W1067652362 hasAuthorship W1067652362A5047048606 @default.
- W1067652362 hasConcept C10138342 @default.
- W1067652362 hasConcept C112698675 @default.
- W1067652362 hasConcept C144133560 @default.
- W1067652362 hasConcept C15744967 @default.
- W1067652362 hasConcept C162853370 @default.
- W1067652362 hasConcept C182306322 @default.
- W1067652362 hasConcept C23213687 @default.
- W1067652362 hasConcept C2776035688 @default.
- W1067652362 hasConcept C2776115432 @default.
- W1067652362 hasConcept C2780378061 @default.
- W1067652362 hasConcept C46312422 @default.
- W1067652362 hasConcept C75630572 @default.
- W1067652362 hasConceptScore W1067652362C10138342 @default.
- W1067652362 hasConceptScore W1067652362C112698675 @default.
- W1067652362 hasConceptScore W1067652362C144133560 @default.
- W1067652362 hasConceptScore W1067652362C15744967 @default.
- W1067652362 hasConceptScore W1067652362C162853370 @default.
- W1067652362 hasConceptScore W1067652362C182306322 @default.
- W1067652362 hasConceptScore W1067652362C23213687 @default.
- W1067652362 hasConceptScore W1067652362C2776035688 @default.
- W1067652362 hasConceptScore W1067652362C2776115432 @default.
- W1067652362 hasConceptScore W1067652362C2780378061 @default.
- W1067652362 hasConceptScore W1067652362C46312422 @default.
- W1067652362 hasConceptScore W1067652362C75630572 @default.
- W1067652362 hasLocation W10676523621 @default.
- W1067652362 hasOpenAccess W1067652362 @default.
- W1067652362 hasPrimaryLocation W10676523621 @default.
- W1067652362 hasRelatedWork W2004398984 @default.
- W1067652362 hasRelatedWork W2059416943 @default.
- W1067652362 hasRelatedWork W2072757139 @default.
- W1067652362 hasRelatedWork W2177740989 @default.
- W1067652362 hasRelatedWork W2182076230 @default.
- W1067652362 hasRelatedWork W2237304869 @default.
- W1067652362 hasRelatedWork W2253355303 @default.
- W1067652362 hasRelatedWork W2279929098 @default.
- W1067652362 hasRelatedWork W2309245226 @default.
- W1067652362 hasRelatedWork W2369500777 @default.
- W1067652362 hasRelatedWork W2545447218 @default.
- W1067652362 hasRelatedWork W2565580728 @default.
- W1067652362 hasRelatedWork W2773967985 @default.
- W1067652362 hasRelatedWork W2969571599 @default.
- W1067652362 hasRelatedWork W3110292324 @default.
- W1067652362 hasRelatedWork W3153628389 @default.
- W1067652362 hasRelatedWork W863343723 @default.
- W1067652362 hasRelatedWork W909555264 @default.
- W1067652362 hasRelatedWork W2406571397 @default.
- W1067652362 hasRelatedWork W3111475211 @default.
- W1067652362 isParatext "false" @default.
- W1067652362 isRetracted "false" @default.
- W1067652362 magId "1067652362" @default.
- W1067652362 workType "article" @default.