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• W107376782 abstract "INTRODUCTION¶1 In 2012, Manziel became the first freshman to win the Heisman Trophy, adding to his growing notoriety as one of the most exciting quarterbacks in college football. As media scrutiny and expectations intensified, Manziel, his family, and his university sought to trademark the nickname that had become synonymous with his exciting, improvised style of play: Johnny Football.1 When Eric Vaughan began manufacturing t-shirts with the phrase Keep Calm and Football, the family sued and sought an injunction as well as damages.2 In a surprising twist, the National Collegiate Athletic Association (NCAA) ruled that Manziel and his family could keep any financial awards from the lawsuit, even while Manziel remained a collegiate athlete.¶2 In addition to his on-field accomplishments, Manziel pioneered-even if inadvertently-a way for a student-athlete to profit from his fame with the blessing of the NCAA. However, while the issue of publicity rights for college athletes has intensified, Johnny actually illustrates a different property interest for student-athletes, one that is independent from the rights of the NCAA. Potential trademark protection for symbols, nicknames, and other marks affiliated with student-athletes is an intriguing concept, especially at a time when the future of amateur college sports is uncertain. This Comment analyzes the scope of this property interest and suggests trademark registration, specifically through the intent-to-use application, as a way to protect the individual property interests of student-athletes.¶3 Part I introduces Manziel, the Johnny trademark, and his lawsuit against a t-shirt manufacturer for trademark infringement. Part II puts the Football trademark issue in context, analyzing the emerging and game-changing litigation surrounding the right of publicity for student-athletes. Part III distinguishes Football and the potential for trademark protection for student-athletes from the ongoing controversy surrounding their right of publicity. Part IV examines the various elements and requirements of trademark registration and identifies intent to as a viable means of protecting the intellectual property interests of current student-athletes. Basing trademark registration on the intent to balances the interests of student-athletes as both amateurs under NCAA regulation and future professional athletes with valuable personal brands. Finally, this Comment examines the implications of this trademark approach to college sports in general, especially in light of the current litigation about the right of publicity.I. THE RISE OF JOHNNY FOOTBALL¶4 Manziel had not yet completed his freshman season as the quarterback for the Texas A&M Aggies (Texas A&M) when the university recognized the potential issues arising from his increasing fame. In addition to sending numerous cease-and-desist letters to those selling unauthorized Johnny merchandise, the university recommended that Manziel's family apply for trademark protection for the Johnny nickname.3 While collaborating with the Manziel family to trademark his nickname, Texas A&M officials cited their common goal of preventing unauthorized use of Johnny Football, which could jeopardize Manziel's eligibility as an amateur college athlete.4 On February 2, 2013, JMAN2 Enterprises, LLC, a company registered to Manziel's family, filed a trademark application for Johnny Football.5 On December 31, 2013, the Trademark Office suspended the application due to previously submitted and still pending applications for Johnny Football,6 and for the existence of similar marks, such as Johnny Basketball and Johnny Baseball.7¶5 Meanwhile, Eric Vaughan (and others) began selling merchandise bearing the words Johnny Football. Vaughan did not stop manufacturing Keep Calm and t-shirts, even after both Manziel and Texas A&M sent cease-and-desist letters. …" @default.
• W107376782 created "2016-06-24" @default.
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• W107376782 date "2015-01-01" @default.
• W107376782 modified "2023-09-26" @default.
• W107376782 title "Protecting Johnny Football®: Trademark Registration for Collegiate Athletes" @default.
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