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- W1087994 abstract "It is widely assumed that online user behaviour is mainly utilitarian, although hedonic motivations such as enjoyment have also been found by recent research to have a marked influence on such behaviour. The present study explores the influence of website design (utilitarian motivation) on online user behaviour, in the context of a site promoting a tourist destination. The results underline the importance of utilitarian aspects for the effectiveness of online information-processing and the formation of perceived risk online. It is recommended that websites should reflect this type of motivation so as to make browsing useful for the online consumer." @default.
- W1087994 created "2016-06-24" @default.
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- W1087994 date "2014-01-01" @default.
- W1087994 modified "2023-09-23" @default.
- W1087994 title "Website design as moderating factor of online user behavior" @default.
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