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- W109698910 abstract "This chapter discusses the market entry point of the Chinese market. A very important part of understanding the Chinese market is to understand its unique structure – a socialist centrally planned economy with open market characteristics. Therefore the entry strategy must be culturally suited for this unique market. It discusses the necessity of market research. However unless the method is culturally suited, it would not be effective. With real current case material this chapter demonstrates the importance of a bicultural consultant and argues it is the only way that organisations may overcome the cultural barrier effective." @default.
- W109698910 created "2016-06-24" @default.
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- W109698910 date "2011-01-01" @default.
- W109698910 modified "2023-09-25" @default.
- W109698910 title "The mindset of culture and its impact" @default.
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- W109698910 doi "https://doi.org/10.1016/b978-1-84334-549-7.50006-7" @default.
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