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- W1104772893 abstract "Employee wellness programs can bring dramatic reductions in organizational health insurance premiums. However, employee participation in such programs is voluntary and averages only about 20% within sponsoring companies. Higher participation rates could be achieved by using a marketing approach. The authors illustrate a consumer-oriented marketing approach that examines the influences on employees' decisions to participate in employee wellness programs." @default.
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- W1104772893 date "1990-12-01" @default.
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- W1104772893 title "Employee wellness programs: a strategy for increasing participation." @default.
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