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- W113036658 abstract "In a series of three experimental studies, this research examines the effects of a retouch-free vs. retouched disclaimer on appearance satisfaction, advertising effectiveness, and evaluation of other women. Our results show the positive effect of a retouch-free disclaimer on appearance satisfaction, attitude toward the ad, and purchase intentions (Study 1) based on authenticity and its components: realism and meaningfulness of the ad (Study 2). Interestingly, results are in the opposite direction considering the evaluation of other women, who are evaluated as less attractive when exposed to a retouch-free disclaimer (Study 3). This study provides valuable insights from a theoretical and managerial perspective on how marketers can appeal to Millennials without overtly telling them they are authentic." @default.
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- W113036658 date "1989-01-01" @default.
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- W113036658 title "Human awareness" @default.
- W113036658 doi "https://doi.org/10.1016/0191-8869(89)90194-3" @default.
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