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- W113673874 abstract "espanolCon este estudio pretendemos mostrar la persistencia, pervivencia y aplicabilidad de los principios teorico-retoricos que vieron la luz con los inicios de la sistematizacion retorica, en la epoca clasica. En concreto, nos vamos a referir a la teoria de Aristoteles sobre los generos retoricos, intentando trasvasar los planteamientos realizados al respecto por el estagirita, en concreto en su teorizacion sobre los generos demostrativo y deliberativo, a la situacion comunicativa que se adscribe a un entorno de tanta actualidad como es el propiamente empresarial EnglishWith this study we aim to show the persistence, survival and applicability of the theoretical and rhetorical principles that came into existence with the birth of rhetorical systematization in the classical age. We are going to specially focus on Aristotle?s theory about rhetorical genres, trying to transfer the Stagirist?s approach and ideas to the communicative situation that defines a typical business environment nowadays." @default.
- W113673874 created "2016-06-24" @default.
- W113673874 creator A5011376786 @default.
- W113673874 date "2007-01-01" @default.
- W113673874 modified "2023-09-26" @default.
- W113673874 title "La presencia de los géneros retóricos en la realidad comunicativa de la empresa" @default.
- W113673874 cites W187065932 @default.
- W113673874 hasPublicationYear "2007" @default.
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