Matches in SemOpenAlex for { <https://semopenalex.org/work/W113845596> ?p ?o ?g. }
Showing items 1 to 88 of
88
with 100 items per page.
- W113845596 abstract "This chapter concentrates on the importance of qualitative research in marketing. It is directed at where some of the traditions and applications inherent in qualitative research are suited to marketing. The scope of qualitative research covers its enduring quality from theoretical underpinnings and the differences between qualitative and quantitative approaches to data collection methods and what validity, reliability and triangulation mean. Qualitative research and reflections draw on existing traditional types of inquiry, namely autobiography, biography, ethnography, grounded theory, phenomenology and the case study. Examples of qualitative research in the broader realms of applications range from discussions of applications using mobile handheld devices and computer-assisted qualitative data analysis to web mining and sentiment analysis. In the study of marketing, qualitative research lends itself to investigating and interpreting the interactions, relationships and networks of people in their exchange processes. The chapter concludes with an awareness of the nature, risks and importance attributed to qualitative research in marketing." @default.
- W113845596 created "2016-06-24" @default.
- W113845596 creator A5017575646 @default.
- W113845596 date "2016-04-14" @default.
- W113845596 modified "2023-10-15" @default.
- W113845596 title "What is marketing?" @default.
- W113845596 doi "https://doi.org/10.4324/9781315890005-9" @default.
- W113845596 hasPublicationYear "2016" @default.
- W113845596 type Work @default.
- W113845596 sameAs 113845596 @default.
- W113845596 citedByCount "2" @default.
- W113845596 countsByYear W1138455962021 @default.
- W113845596 countsByYear W1138455962022 @default.
- W113845596 crossrefType "book-chapter" @default.
- W113845596 hasAuthorship W113845596A5017575646 @default.
- W113845596 hasConcept C111472728 @default.
- W113845596 hasConcept C127107974 @default.
- W113845596 hasConcept C127413603 @default.
- W113845596 hasConcept C133462117 @default.
- W113845596 hasConcept C135981907 @default.
- W113845596 hasConcept C138885662 @default.
- W113845596 hasConcept C144024400 @default.
- W113845596 hasConcept C144133560 @default.
- W113845596 hasConcept C156325361 @default.
- W113845596 hasConcept C162853370 @default.
- W113845596 hasConcept C190248442 @default.
- W113845596 hasConcept C199360897 @default.
- W113845596 hasConcept C205649164 @default.
- W113845596 hasConcept C2522767166 @default.
- W113845596 hasConcept C2778012447 @default.
- W113845596 hasConcept C36289849 @default.
- W113845596 hasConcept C37653941 @default.
- W113845596 hasConcept C41008148 @default.
- W113845596 hasConcept C48891531 @default.
- W113845596 hasConcept C53941439 @default.
- W113845596 hasConcept C539667460 @default.
- W113845596 hasConcept C58640448 @default.
- W113845596 hasConcept C84269361 @default.
- W113845596 hasConceptScore W113845596C111472728 @default.
- W113845596 hasConceptScore W113845596C127107974 @default.
- W113845596 hasConceptScore W113845596C127413603 @default.
- W113845596 hasConceptScore W113845596C133462117 @default.
- W113845596 hasConceptScore W113845596C135981907 @default.
- W113845596 hasConceptScore W113845596C138885662 @default.
- W113845596 hasConceptScore W113845596C144024400 @default.
- W113845596 hasConceptScore W113845596C144133560 @default.
- W113845596 hasConceptScore W113845596C156325361 @default.
- W113845596 hasConceptScore W113845596C162853370 @default.
- W113845596 hasConceptScore W113845596C190248442 @default.
- W113845596 hasConceptScore W113845596C199360897 @default.
- W113845596 hasConceptScore W113845596C205649164 @default.
- W113845596 hasConceptScore W113845596C2522767166 @default.
- W113845596 hasConceptScore W113845596C2778012447 @default.
- W113845596 hasConceptScore W113845596C36289849 @default.
- W113845596 hasConceptScore W113845596C37653941 @default.
- W113845596 hasConceptScore W113845596C41008148 @default.
- W113845596 hasConceptScore W113845596C48891531 @default.
- W113845596 hasConceptScore W113845596C53941439 @default.
- W113845596 hasConceptScore W113845596C539667460 @default.
- W113845596 hasConceptScore W113845596C58640448 @default.
- W113845596 hasConceptScore W113845596C84269361 @default.
- W113845596 hasLocation W1138455961 @default.
- W113845596 hasOpenAccess W113845596 @default.
- W113845596 hasPrimaryLocation W1138455961 @default.
- W113845596 hasRelatedWork W1480517439 @default.
- W113845596 hasRelatedWork W1500115009 @default.
- W113845596 hasRelatedWork W1540110233 @default.
- W113845596 hasRelatedWork W1964197029 @default.
- W113845596 hasRelatedWork W2008683526 @default.
- W113845596 hasRelatedWork W2042295534 @default.
- W113845596 hasRelatedWork W2070058967 @default.
- W113845596 hasRelatedWork W2078281260 @default.
- W113845596 hasRelatedWork W2103755882 @default.
- W113845596 hasRelatedWork W2153035268 @default.
- W113845596 hasRelatedWork W2510164152 @default.
- W113845596 hasRelatedWork W2786459513 @default.
- W113845596 hasRelatedWork W2891144588 @default.
- W113845596 hasRelatedWork W2909731981 @default.
- W113845596 hasRelatedWork W2947780928 @default.
- W113845596 hasRelatedWork W3005216322 @default.
- W113845596 hasRelatedWork W3157955231 @default.
- W113845596 hasRelatedWork W39368816 @default.
- W113845596 hasRelatedWork W82518097 @default.
- W113845596 hasRelatedWork W214042392 @default.
- W113845596 isParatext "false" @default.
- W113845596 isRetracted "false" @default.
- W113845596 magId "113845596" @default.
- W113845596 workType "book-chapter" @default.