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- W11412912 abstract "The Science Media Centre (SMC) is an experiment in a new kind of media relations activity. It is a press office that eschews PR and has no institution to promote. Instead, it works on behalf of the whole of science to improve the quality of the reporting – and thus the information the public receive – when science hits the headlines. In this chapter I lay out the philosophy, values and approach to science media relations that the SMC has developed since it opened for business in April 2002. I and many others believe the Centre has had a huge influence on the coverage of science in the media and perhaps more significantly, has contributed greatly to creating a new culture within science, which regards engaging with the big topical controversies in the media as part and parcel of the scientist’s role." @default.
- W11412912 created "2016-06-24" @default.
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- W11412912 date "2011-11-11" @default.
- W11412912 modified "2023-09-27" @default.
- W11412912 title "Practitioner’s Perspective: The Role and Function of the Science Media Centre" @default.
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- W11412912 doi "https://doi.org/10.1007/978-94-007-2085-5_13" @default.
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