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• W1145578020 abstract "AbstractOver the last 25 years China has maintained a high level of domestic political legitimacy through developing a strong ideological framework that links socioeconomic progress to the ruling party's monopoly over political power. The continuing control of the domestic media has been an essential part of this process as it is the tool through which the ideological framework is propagated and thus links the party and the people. It is clear that following the turbulence of 1 989, China placed a new focus on the maintenance of political legitimacy, with a key plank of this strategy being its comprehensive system of media control. Allowing the development of an open media would enable the establishment of an alternative lens through which to view the party's achievements, which would reduce the effectiveness of the party's ideological framework, and therefore place pressure on the Chinese Communist Party's (CCP's) strategy of legitimation as normative justifications would no longer be captured by the government. This paper examines the central position of the media in China's post- Tiananmen legitimation strategy by reviewing a case study on News Corporation's (News Corp's) repeated failure to gain entry into the Chinese market. This failure can arguably be attributed to the high quality propaganda model that has been developed and continuously refined by the CCP to strengthen the media's role in regime legitimation; and the perceived threat posed to this model by the entrance of a powerful foreign company.Keywords: China, legitimation, propaganda, Chinese Communist Party, News CorporationJEL classification: L82, L86, L88, P481. IntroductionAs related by Rousseau, no authoritarian regime can depend solely on the use of force to ensure its longevity. All governments need to build a strong source of domestic legitimacy to ensure the continued support of their populace. The maintenance of this legitimacy requires both the construction of socioeconomic justifications along with an ideological framework to link these normative justifications to the ruling party's monopoly over political power. For any hegemonic regime, control of the media is an essential part of this process as it is the tool through which the ideological framework is propagated and thus acts as the link between the party and the people.Whilst not being a central focus of recent studies on Chinese legitimacy since the 1 989 Tiananmen Incident, the theme of the government-run and Party-controlled news media is inadvertently crossed in many academic and policy discussions on contemporary China. A common thread in these discussions is the importance of the Chinese Communist Party (CCP) maintaining its monopoly of media ownership. It can be seen that the media's role in China is primarily maintaining control of the party's narrative on society and propagating the ideology of the central government. Without the media linking China's contemporary socioeconomic development with the CCP's governing ideology and thus their justification for one-party rule, it would be difficult, if not impossible, for the CCP to consolidate the Chinese party-state regime.This view is apparently shared by the CCP who have thus far been reluctant to allow the development of an independent press to act as a liberal fourth estate. Instead it may be seen that the CCP's role in the traditional media in China has retrenched rather than retreated in recent times with news organizations remaining offlimits to foreign ownership, and under a growing pressure to self-censor.The case of News Corporation (News Corp)'s repeated failure to gain entry into the Chinese market gives an insight into the value that the CCP places on the media for its central role in their legitimation. Rupert Murdoch's News Corp is one of the most powerful media organizations in the world and in recent years has committed billions of dollars towards expanding its viewership in the burgeoning Chinese market. …" @default.
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• W1145578020 title "Revisiting the Role of the Media in the Chinese Communist Party's Legitimation Strategy in Post-Tiananmen China: Case Study of News Corporation" @default.
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