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- W114802303 abstract "Trade shows are primarily a knowledge sharing activity. In the 1980s and 1990s, when systematic research on trade shows began, the focus was mostly on sales and costs. The implications of the information age for the trade show profession first became a topic within the past 10 years (see e.g. Reychav 2009, Solberg Søilen 2010)." @default.
- W114802303 created "2016-06-24" @default.
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- W114802303 date "2013-01-01" @default.
- W114802303 modified "2023-10-15" @default.
- W114802303 title "Trade Show Intelligence" @default.
- W114802303 cites W1539316180 @default.
- W114802303 doi "https://doi.org/10.1007/978-3-642-36793-9_6" @default.
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