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- W1148510171 abstract "Several purported normative models of industrial market segmentation have been developed. International market segmentation has been approached in terms of clustering eligible countries, but has not specifically addressed the problems of industrial marketers. This paper not only suggests a conceptualization incorporating the problem of international scale marketing, but conceptualizes the process from a different perspective, that of a user needs/strategic planning interface." @default.
- W1148510171 created "2016-06-24" @default.
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- W1148510171 date "2015-01-01" @default.
- W1148510171 modified "2023-09-24" @default.
- W1148510171 title "Conceptualizing the International Industrial Market Segmentation Problem" @default.
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- W1148510171 doi "https://doi.org/10.1007/978-3-319-16943-9_12" @default.
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