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- W115112015 abstract "Activist public relations (PR) is a focused view of communication activity by politicized third sector groups such as social collectives, community action groups, and nongovernmental organizations (NGOs) to foster their public legitimacy as voices for social change. In particular this aspect of PR describes practices that draw on principles, strategies, and tactics, such as promotion, to form public opinion and thus strengthen cases put to the state and business sectors as well as to the citizenry. This voice consists of activists employing strategies, tactics, and especially worldviews to challenge dominant positions (→ Communication and Social Change: Research Methods; Public Relations; Planned Social Change through Communication)." @default.
- W115112015 created "2016-06-24" @default.
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- W115112015 date "2011-01-28" @default.
- W115112015 modified "2023-10-14" @default.
- W115112015 title "Activist Public Relations" @default.
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- W115112015 doi "https://doi.org/10.1002/9781405186407.wbieca076" @default.
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