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- W1156620573 abstract "This study aimed to identify the pattern of consumption among casual dining restaurant customers in Klang Valley area, Malaysia. To achieve the objective, 800 questionnaires were distributed. Only 682 responses were accepted for further analysis. Data analysis wasperformed using Statistical Package for Social Science (SPSS) version 21. The information of consumption at casual dining restaurant namely (1) frequency of visiting to casual dining restaurant, (2) source of information influenced restaurant selection, (3) reasons of dining outat casual dining restaurant, and (4) average of spending at casual dining restaurant are gathered through this study. The results obtained provide valuable information forpractitioners in planning operations and formulate strategy based on consumption pattern in order to attract new customers, retain the existing customers and capture customer’s desire instead of only focusing on earning maximum profits." @default.
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- W1156620573 date "2015-01-01" @default.
- W1156620573 modified "2023-09-27" @default.
- W1156620573 title "Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia" @default.
- W1156620573 hasPublicationYear "2015" @default.
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