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- W1158440891 abstract "Many new mobile payments services have launched especially within Europe since2012. Mass adaption of those new ways of payment is still far away though. Formerresearch papers focused already on business models in forms of value networks toincrease success and popularity of such services. However, the highly fragmentedmarkets concerning consumer behaviour and the technological conditions were veryoften neglected. Therefore the thesis is directed to mobile payment services toimprove their current service offering as well as potential partners in a possible valuenetwork.To highlight the importance of human behaviour in regards to consumer needs, a sixmonths research period has been undertaken during and before the launch of amobile payment service. The key outcomes of that research have been aligned withavailable literature on this field, to draw conclusions on how to shape and furtherextend a mobile payment service.As a final result, mobile payment services have to follow two strategies. First theyhave to maintain their flexibility by adjusting their service to different consumer needsand offering value added services. Second, by forming alliances in forms of valuenetworks, as partnerships with long-established companies like banks, they willcontribute to further popularity and further growth of mobile payment services. Due tothe complexity of the subject, a list of further research can be found at the end formore investigations related to the latest topics influencing mobile payments." @default.
- W1158440891 created "2016-06-24" @default.
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- W1158440891 date "2013-01-01" @default.
- W1158440891 modified "2023-09-27" @default.
- W1158440891 title "ACCEPTANCE AND DEVELOPMENT OF MOBILE PAYMENTS : THE IMPORTANCE OF VALUE NETWORKS AND VALUE ADDED SERVICES" @default.
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