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- W1170428598 abstract "Marketing scholars and practitioners have long acknowledged the multi-person, communicative nature of the business to business buying process. This process is often complex and may involve several people at all levels of the firm." @default.
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- W1170428598 date "2014-11-06" @default.
- W1170428598 modified "2023-09-25" @default.
- W1170428598 title "Marketing Implications of Business to Business Buying: A Model of the Information Flow of the Purchasing Decision Process" @default.
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- W1170428598 doi "https://doi.org/10.1007/978-3-319-13248-8_14" @default.
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