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- W117238703 abstract "The pharmaceutical industry is highly complex. The technologies leading to drugdiscovery and development are at the limits of human knowledge. The huge size of thecompanies and the complexities of their processes and technologies presents manyorganisational and management challenges. The development and management of thedistribution system is highly costly.However while excellence in managing all these aspects of the industry is a necessarycondition for the survival of the global pharmaceutical companies, the uncertainty of thediscovery process and the potentially huge returns from the discovery of a single drugmeans that like drilling for oil or randomly choosing the black beans from a jar ofoverwhelmingly white ones, success in the industry depends on a high measure of luck.Much of the thinking about business strategy in the industry is how best to cope with thisuncertainty. This has not always been the case. Colonel Ely Lilly gained his initialcompetitive advantage, in manufacturing, by producing 'true to label' products incompetition with the various 'snake oils' and other dubious concoctions of the era." @default.
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- W117238703 date "2002-03-01" @default.
- W117238703 modified "2023-09-27" @default.
- W117238703 title "Implications of the Business Strategies ofPharmaceutical Companies forIndustry Developments in Australia" @default.
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