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- W117811270 abstract ":Electronic shopping systems offer new horizons in vendor marketing, customer convenience, and overall market efficiencies. Information networks can gather thousands of vendors and millions of customers into an information-rich marketplace that serves both their perspectives. Unfortunately, existing electronic shopping systems provide a vendor/customer dialectic that offers low product differentiation and comparability. This limits market efficiency and results in negative experiences for both vendors and customers. We propose a functional architecture for a new generation of electronic shopping infrastructures to dramatically improve vendor representation and customer navigation. This design reshapes the vendor/customer dialectic by providing higher levels of both product differentiation and comparability. A prototype implementation of the architecture is described." @default.
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- W117811270 date "1995-03-01" @default.
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- W117811270 title "InterShop: Enhancing the Vendor/Customer Dialectic in Electronic Shopping" @default.
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- W117811270 doi "https://doi.org/10.1080/07421222.1995.11518058" @default.
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