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- W118082571 abstract "AbstractKorean wave is intangible cultural product for foreigners visiting Korea and continuous development of Korean wave products are required to foreign accepters who want new stimulation. This study started because of the intention to examine the process cosmetics industry accepted cultural phenomenon of Korean wave positively, reinterpreted it industrially and settled in overseas field successfully as well as diagnose the directivity. Through the effects Korean wave makes on cosmetics industry and actual examples of embodiment, we can realize that Korean wave model shows influences as one axis of brand expansion and cultivates brand property. Cosmetics industry shows that the process that industry is introduced without any effort in the place where culture was introduced successfully at the front.KeywordsBoryeongmud CosmeticsKorea-WaveDomestic Cosmetics Industry" @default.
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- W118082571 date "2012-01-01" @default.
- W118082571 modified "2023-10-18" @default.
- W118082571 title "An Effect of Korean Wave on Domestic Cosmetics Industry of Korea Boryeong Mud" @default.
- W118082571 cites W2330733516 @default.
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- W118082571 doi "https://doi.org/10.1007/978-3-642-35267-6_44" @default.
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