Matches in SemOpenAlex for { <https://semopenalex.org/work/W1189594920> ?p ?o ?g. }
Showing items 1 to 86 of
86
with 100 items per page.
- W1189594920 abstract "This research is a study into the laddering technique as a method to measure consumer behaviour in the arts. Laddering is a method stemming from psychology and is aimed at uncovering values of people and how they relate to their behaviour, in this case consumer behaviour. It is a method used in marketing and management, but not in the field of cultural economics. By setting laddering off against more common methods to measure consumer behaviour and the results they gained in the arts, the relevance of laddering is shown from a theoretical perspective. To also provide practical knowledge about the method, a test-case is performed, using laddering to study the consumer of a performing arts venue and their values relating to customer loyalty. The case shows how laddering leads to core values, clear communication paths able to be used by marketing and a new categorization of the audience. Even though there are limitations to laddering, for example that it is time consuming and requires skill from the researcher, it is still a way to gain more understanding about consumers than most common methods offer and therefore valuable for the arts." @default.
- W1189594920 created "2016-06-24" @default.
- W1189594920 creator A5022810256 @default.
- W1189594920 date "2014-07-02" @default.
- W1189594920 modified "2023-09-27" @default.
- W1189594920 title "LADDERING AS A METHOD TO MEASURE CONSUMER BEHAVIOUR IN THE ARTS" @default.
- W1189594920 cites W184936412 @default.
- W1189594920 cites W1975184008 @default.
- W1189594920 cites W1988846199 @default.
- W1189594920 cites W1994102043 @default.
- W1189594920 cites W1994911743 @default.
- W1189594920 cites W2000270384 @default.
- W1189594920 cites W2011219733 @default.
- W1189594920 cites W2013041011 @default.
- W1189594920 cites W2013670751 @default.
- W1189594920 cites W2017991620 @default.
- W1189594920 cites W2051214450 @default.
- W1189594920 cites W2066717767 @default.
- W1189594920 cites W2082162093 @default.
- W1189594920 cites W2108991971 @default.
- W1189594920 cites W2129869406 @default.
- W1189594920 cites W2143130495 @default.
- W1189594920 cites W2155197069 @default.
- W1189594920 cites W21661780 @default.
- W1189594920 cites W2488151350 @default.
- W1189594920 cites W2567471316 @default.
- W1189594920 cites W2574515729 @default.
- W1189594920 cites W2897155054 @default.
- W1189594920 cites W3123278981 @default.
- W1189594920 cites W39509272 @default.
- W1189594920 cites W84676749 @default.
- W1189594920 cites W1529060346 @default.
- W1189594920 cites W1990789191 @default.
- W1189594920 hasPublicationYear "2014" @default.
- W1189594920 type Work @default.
- W1189594920 sameAs 1189594920 @default.
- W1189594920 citedByCount "0" @default.
- W1189594920 crossrefType "journal-article" @default.
- W1189594920 hasAuthorship W1189594920A5022810256 @default.
- W1189594920 hasConcept C112698675 @default.
- W1189594920 hasConcept C12713177 @default.
- W1189594920 hasConcept C144133560 @default.
- W1189594920 hasConcept C154945302 @default.
- W1189594920 hasConcept C15744967 @default.
- W1189594920 hasConcept C162853370 @default.
- W1189594920 hasConcept C23213687 @default.
- W1189594920 hasConcept C2775976724 @default.
- W1189594920 hasConcept C41008148 @default.
- W1189594920 hasConcept C94124525 @default.
- W1189594920 hasConceptScore W1189594920C112698675 @default.
- W1189594920 hasConceptScore W1189594920C12713177 @default.
- W1189594920 hasConceptScore W1189594920C144133560 @default.
- W1189594920 hasConceptScore W1189594920C154945302 @default.
- W1189594920 hasConceptScore W1189594920C15744967 @default.
- W1189594920 hasConceptScore W1189594920C162853370 @default.
- W1189594920 hasConceptScore W1189594920C23213687 @default.
- W1189594920 hasConceptScore W1189594920C2775976724 @default.
- W1189594920 hasConceptScore W1189594920C41008148 @default.
- W1189594920 hasConceptScore W1189594920C94124525 @default.
- W1189594920 hasLocation W11895949201 @default.
- W1189594920 hasOpenAccess W1189594920 @default.
- W1189594920 hasPrimaryLocation W11895949201 @default.
- W1189594920 hasRelatedWork W1514385709 @default.
- W1189594920 hasRelatedWork W1555528644 @default.
- W1189594920 hasRelatedWork W1607665111 @default.
- W1189594920 hasRelatedWork W1976998872 @default.
- W1189594920 hasRelatedWork W2061818770 @default.
- W1189594920 hasRelatedWork W2128137639 @default.
- W1189594920 hasRelatedWork W2156041833 @default.
- W1189594920 hasRelatedWork W2182131564 @default.
- W1189594920 hasRelatedWork W2402809564 @default.
- W1189594920 hasRelatedWork W2589329261 @default.
- W1189594920 hasRelatedWork W2616558664 @default.
- W1189594920 hasRelatedWork W2897155054 @default.
- W1189594920 hasRelatedWork W2921877208 @default.
- W1189594920 hasRelatedWork W2923569049 @default.
- W1189594920 hasRelatedWork W2942701912 @default.
- W1189594920 hasRelatedWork W3005032477 @default.
- W1189594920 hasRelatedWork W3036743520 @default.
- W1189594920 hasRelatedWork W3123314666 @default.
- W1189594920 hasRelatedWork W3124168140 @default.
- W1189594920 hasRelatedWork W94687827 @default.
- W1189594920 isParatext "false" @default.
- W1189594920 isRetracted "false" @default.
- W1189594920 magId "1189594920" @default.
- W1189594920 workType "article" @default.