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- W11901129 abstract "This chapter presents an interim report on two experiments carried out in New York City, both of which intended to expand the audience attendance for live theater and to bring new types of attendees to it. One deals with the oldest and most established form of production in the United States—the New York commercial theater, while the other applies to off-off-Broadway and ethnic theater, encompassing the city's most variegated, financially unstable, and burgeoning theatrical enterprises. For the one involving the established Broadway theatre, the objective was to find customers for those seats without simultaneously producing an offsetting reduction in the commercial theater's current sources of revenue. For the off-off-Broadway theater, the problem was even simpler—it is a matter of channeling funds into this incredibly impecunious sector of the theater but doing so in a way that is administratively feasible for the funding agencies and that minimizes unintended artistic interference by these agencies while providing some suitable incentives to the theaters." @default.
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- W11901129 date "1979-01-01" @default.
- W11901129 modified "2023-09-26" @default.
- W11901129 title "On Two Experiments in the Pricing of Theater Tickets" @default.
- W11901129 doi "https://doi.org/10.1016/b978-0-12-118850-4.50008-4" @default.
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