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- W1193361935 abstract "Many mass transit firms have switched from private to public ownership as a result of being trapped in the vicious cycle fueled by increasing operating costs, fare hikes, reduced ridership, poor image, and service cutback. During the last decade, several public authorities have attempted to reverse this cycle by incorporating proven marketing techniques such as marketing research, market segmentation, and promotion. Unfortunately, a review of the literature indicates that transit marketing is still in its infancy. Despite the passage of years, transit marketing remains an enigma within the transit industry. However, it is encouraging that a growing number of public transit authorities are implementing marketing strategy into overall management of their establishments." @default.
- W1193361935 created "2016-06-24" @default.
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- W1193361935 date "2015-01-01" @default.
- W1193361935 modified "2023-09-26" @default.
- W1193361935 title "Marketing and Mass Transit-Meeting the Challenge" @default.
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- W1193361935 doi "https://doi.org/10.1007/978-3-319-16973-6_86" @default.
- W1193361935 hasPublicationYear "2015" @default.
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