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- W120413778 abstract "客户关系管理(CRM)系统对市场、客户信息资源进行整合,在企业内部达到资源共享,从而提高了服务质量和服务水平,提高了消费者对产品的忠诚度,也为新产品的推出创造了良好的市场条件,进而增强企业在市场上的竞争能力.在广泛应用Internet技术的条件下,提出一种基于因特网的客户关系管理(eCRM)系统架构,列出了在此架构的指导下的主要设计内容,并结合实际讨论其应用,为我国企业管理理论和实践的发展作一些有益的探索." @default.
- W120413778 created "2016-06-24" @default.
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- W120413778 date "2001-01-01" @default.
- W120413778 modified "2023-09-24" @default.
- W120413778 title "基于因特网的客户关系管理（eCRM）系统设计" @default.
- W120413778 hasPublicationYear "2001" @default.
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