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- W120677342 abstract "In multi-cultural environments, product endorsements addressing minority groups may not be appreciated by the majority of consumers. This renders such endorsements potentially controversial should there be animosity between the majority (in-group) and minority (out-group)." @default.
- W120677342 created "2016-06-24" @default.
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- W120677342 date "2015-01-01" @default.
- W120677342 modified "2023-09-25" @default.
- W120677342 title "Tracing the Impact of Consumer Animosity in In-groups towards Out-group focused Endorsements in Multicultural Environments" @default.
- W120677342 doi "https://doi.org/10.1007/978-3-319-10912-1_2" @default.
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