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- W123243640 abstract "John Sculley, CEO of Apple Computer predicts that, “Multi-Media will be for the ’90s what personal computers were to the ’80s (Business Marketing, 1993a). Gary Arlen, president of Arlen Communications, is excited about the concept of telegambling, which he describes as “the ideal mix of video games and electronic funds transfer”. He is currently working with various telecommunications companies to make the concept a reality (Avertising Age, 1993)." @default.
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- W123243640 date "1995-01-01" @default.
- W123243640 modified "2023-09-24" @default.
- W123243640 title "Multi-media-marketing in the USA" @default.
- W123243640 doi "https://doi.org/10.1007/978-3-322-83586-4_8" @default.
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