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- W12401919 abstract "ABSTRACT Online privacy statements are capable of dispelling users' fears of data misuse and enhance their trust in Web sites, if their message is communicated effectively. This work-in-progress study examines the textual and hypertextual peculiarities of online privacy statements of 30 well-known commercial Web sites. More specifically, it focuses on the content, the attitudes conveyed, and the hypertextual organization of these privacy statements. It turns out that the privacy statements largely fail to accommodate users' information needs and are lengthy, poorly drafted and often ambiguously worded documents. KEYWORDS E-Commerce, privacy statements, consumer trust, linguistic analysis. 1. INTRODUCTION Consumers have been found to be rather unconcerned about the collection of aggregate user information on Web sites, yet fear that companies misuse personally identifying information by sharing it with third parties or sending e-mail spams to users (Han and Maclaurin 2002). These privacy concerns prompt users to provide false information or abort online transactions altogether. Only concise and explicit privacy statements can establish Web-site trust and ease user fears of data misuse. Previous empirical studies on online privacy statements have focused on content mainly, e.g. Miyazaki and Fernandez (2000) or Liu and Arnett (2002), ignoring the peculiarities of the language companies use to communicate their stance on privacy. This study seeks to determine whether these statements adequately accommodate users' information needs. The findings may help companies to craft more effective privacy statements, which in turn may help them to obtain more valuable information from users." @default.
- W12401919 created "2016-06-24" @default.
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- W12401919 date "2003-01-01" @default.
- W12401919 modified "2023-09-23" @default.
- W12401919 title "The Scope and Depth of Privacy Statements on Business-to-Consumer Web Sites." @default.
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