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- W124567090 abstract "address the competition head-on if they wish to remain a factor in the growing information market.771 While this statement certainly cap tures our attention, it doesn7t describe what a marketing plan might entail. The following defini tion details the concepts behind marketing: The process of getting customers to buy a firm's products. This involves making arrangements for distribution and advertising cur rent products. It also covers mar ket research to discover likely customer reaction to potential new products, and whether possi ble modifications to existing prod ucts would improve their appeal. In the long run, no amount of marketing skill can sell products customers do not like, but poor marketing can make a product fail even though customers might have liked it.2" @default.
- W124567090 created "2016-06-24" @default.
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- W124567090 date "2016-01-01" @default.
- W124567090 modified "2023-09-24" @default.
- W124567090 title "From Mild to Wild: Strategies for Promoting Academic Libraries to Undergraduates" @default.
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