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- W127425790 abstract "Consumer behavior analysis is based on consumer’s buying behavior. It aims at improving business performance through an understanding of customer’s preferences and desires. In today’s world of growing competition where there are numerous brands selling the same products, consumers have an abundant number of choices and many diverse factors influence their buying behavior. In such a scenario, this analysis can help in structuring and formulating different strategies for maximizing profit. This study made an attempt to find the factors affecting consumer’s buying behavior, with the focus on two commonly used products (soaps and chocolates). These factors are based on certain variables used in the survey. These variables were aimed at identifying the secondary factors that influenced the choice of soaps/chocolates at the point of purchase or due to other contextual reasons. The variables include packaging, cost, availability, ingredients, product popularity, etc., that influence the choice of a brand from among those in the consideration list, but may not be the most important and primary determinants for shortlisting brands. The study is useful to the marketers as they can create various marketing programs that they believe will be of interest to the consumers. It can also boost their marketing strategy." @default.
- W127425790 created "2016-06-24" @default.
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- W127425790 date "2010-04-30" @default.
- W127425790 modified "2023-09-23" @default.
- W127425790 title "Identification of Secondary Factors that Influence Consumer’s Buying Behavior for Soaps and Chocolates" @default.
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