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• W127798670 abstract "Over the last decade, there has been a fundamental revolution in how scienceshould be communicated to the public. Science communication has been builtaround a changing preference for “dialogue” where the public, formerly conceivedas having a passive role, is now seen as an active player in the communicationprocess. However, there are fundamental questions arising from this revolutionconcerning the role of the public and the science communicator, and the practice ofscience communication itself. I take a look at the way in which this transformationhas been reflected in the communication of astronomy and space exploration to thepublic from the perspective of social sciences by drawing on empirical qualitativeand quantitative data.I examine the characteristics of the “public for space exploration” and the views ofthose doing science communication on “this public” and public communication toprovide as complete a picture as possible of the current meaning of sciencecommunication in the area of ‘space’ in the UK.I show that practitioners who deal with “the public for space exploration” assume agatekeeper role as they try to control public communication rather than simply passon information. The science communication practice in the ‘space’ scene involvesboth one-way and two-way communication activities that serve different aims ofpublic communication to target different audiences. I argue that rather thancompeting, both models should be seen as complementing paradigms in thepractice of communication of ‘space’ with the public. Consequently, outreachactivities can be characterized as “preaching to the converted” – they attract the“public for space exploration” who is more likely to be part of the“attentive/interested” publics and that bring with them less attentive/interestedpublics, which otherwise would be very difficult to reach through other means." @default.
• W127798670 created "2016-06-24" @default.
• W127798670 creator A5060414000 @default.
• W127798670 date "2011-11-28" @default.
• W127798670 modified "2023-09-23" @default.
• W127798670 title "Who’s for the planets? An analysis of the public for space exploration and views of practitioners of science communication on their publics and public communication in the UK" @default.
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