Matches in SemOpenAlex for { <https://semopenalex.org/work/W129260156> ?p ?o ?g. }
Showing items 1 to 79 of
79
with 100 items per page.
- W129260156 endingPage "95" @default.
- W129260156 startingPage "79" @default.
- W129260156 abstract "This paper considers the institutionalisation of marketing theory by looking at the activities of Royal Australian Institute of Architects (RAIA) since the 1970s. It offers a preliminary set of observations about the theoretical sources and corporate connections of these activities, preparing the ground for more comprehensive ideological critiques. The first section provides and overview of key developments in marketing theory as it emerged out of economic thought in the early decades of last century. It describes the incorporation of marketing concepts and managerial techniques after World War I1 and how this informed discussion about the promotion of professional services in the late 1960s. The second section examines the adoption of marketing concepts by the RAIA in the 1970s." @default.
- W129260156 created "2016-06-24" @default.
- W129260156 creator A5036261537 @default.
- W129260156 date "2000-07-01" @default.
- W129260156 modified "2023-09-23" @default.
- W129260156 title "FAB11_1_079) Marketing Fever" @default.
- W129260156 hasPublicationYear "2000" @default.
- W129260156 type Work @default.
- W129260156 sameAs 129260156 @default.
- W129260156 citedByCount "0" @default.
- W129260156 crossrefType "journal-article" @default.
- W129260156 hasAuthorship W129260156A5036261537 @default.
- W129260156 hasConcept C112698675 @default.
- W129260156 hasConcept C144024400 @default.
- W129260156 hasConcept C144133560 @default.
- W129260156 hasConcept C158071213 @default.
- W129260156 hasConcept C162853370 @default.
- W129260156 hasConcept C164429055 @default.
- W129260156 hasConcept C177264268 @default.
- W129260156 hasConcept C17744445 @default.
- W129260156 hasConcept C199360897 @default.
- W129260156 hasConcept C199539241 @default.
- W129260156 hasConcept C26517878 @default.
- W129260156 hasConcept C2780129039 @default.
- W129260156 hasConcept C38652104 @default.
- W129260156 hasConcept C39549134 @default.
- W129260156 hasConcept C41008148 @default.
- W129260156 hasConcept C94625758 @default.
- W129260156 hasConcept C98147612 @default.
- W129260156 hasConcept C98716237 @default.
- W129260156 hasConceptScore W129260156C112698675 @default.
- W129260156 hasConceptScore W129260156C144024400 @default.
- W129260156 hasConceptScore W129260156C144133560 @default.
- W129260156 hasConceptScore W129260156C158071213 @default.
- W129260156 hasConceptScore W129260156C162853370 @default.
- W129260156 hasConceptScore W129260156C164429055 @default.
- W129260156 hasConceptScore W129260156C177264268 @default.
- W129260156 hasConceptScore W129260156C17744445 @default.
- W129260156 hasConceptScore W129260156C199360897 @default.
- W129260156 hasConceptScore W129260156C199539241 @default.
- W129260156 hasConceptScore W129260156C26517878 @default.
- W129260156 hasConceptScore W129260156C2780129039 @default.
- W129260156 hasConceptScore W129260156C38652104 @default.
- W129260156 hasConceptScore W129260156C39549134 @default.
- W129260156 hasConceptScore W129260156C41008148 @default.
- W129260156 hasConceptScore W129260156C94625758 @default.
- W129260156 hasConceptScore W129260156C98147612 @default.
- W129260156 hasConceptScore W129260156C98716237 @default.
- W129260156 hasIssue "1" @default.
- W129260156 hasLocation W1292601561 @default.
- W129260156 hasOpenAccess W129260156 @default.
- W129260156 hasPrimaryLocation W1292601561 @default.
- W129260156 hasRelatedWork W1505869883 @default.
- W129260156 hasRelatedWork W182007946 @default.
- W129260156 hasRelatedWork W1843736915 @default.
- W129260156 hasRelatedWork W1989874381 @default.
- W129260156 hasRelatedWork W1998233230 @default.
- W129260156 hasRelatedWork W1999515595 @default.
- W129260156 hasRelatedWork W2000447105 @default.
- W129260156 hasRelatedWork W2024979661 @default.
- W129260156 hasRelatedWork W2029666998 @default.
- W129260156 hasRelatedWork W2040495731 @default.
- W129260156 hasRelatedWork W2065042479 @default.
- W129260156 hasRelatedWork W2088835740 @default.
- W129260156 hasRelatedWork W2391503966 @default.
- W129260156 hasRelatedWork W2503970380 @default.
- W129260156 hasRelatedWork W2581499555 @default.
- W129260156 hasRelatedWork W2751998548 @default.
- W129260156 hasRelatedWork W2782697053 @default.
- W129260156 hasRelatedWork W2909877807 @default.
- W129260156 hasRelatedWork W990227362 @default.
- W129260156 hasRelatedWork W2249812330 @default.
- W129260156 hasVolume "11" @default.
- W129260156 isParatext "false" @default.
- W129260156 isRetracted "false" @default.
- W129260156 magId "129260156" @default.
- W129260156 workType "article" @default.