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- W129610434 abstract "Crisis communication training of school principals is problematic because it overemphasizes media relations and underemphasizes the critical importance of immediate and personal communication with students, staff, and parents—those most affected by school crises. A case study involving the death of a student in a small rural school explains why insider-first communication should be principals’ first priority during an emergency. It describes how the approach was successfully used and how it increased public confidence in the crisis management abilities of a principal and his staff. Analysis of the case provides several important lessons for principals who face similar circumstances: Be proactive and take charge of communication; communicate first and personally with those most affected by a crisis; speak through the media with one voice; seek the advice and expertise of others; adapt communication plans as necessary; manage public perception from the inside out; and learn from mistakes." @default.
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- W129610434 date "2007-10-01" @default.
- W129610434 modified "2023-09-25" @default.
- W129610434 title "Managing Communication During a School Crisis: A Case Study" @default.
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- W129610434 doi "https://doi.org/10.3138/jspr.28.4.318" @default.
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