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- W129745947 abstract "The Banner Advertsing Report is intended to provide on-line marketers with an in-depth understanding of the banner advertising market and the information needed to develop and execute profitable banner advertising strategies. The report is also intended to provide marketers with the knowledge to be able to deal confidently with interactive marketing agencies. It provides key figures on the banner- and on-line advertising industry the market size and growth, banner and ad spending by industry banner spending by model, banner advertising by advertiser, banner industry inventory, sites seeking on-line advertisers, click through rates and advertising rates,. The report studies the effect that banner ads have on branding. It compares banner to billboard advertising." @default.
- W129745947 created "2016-06-24" @default.
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- W129745947 date "2000-01-01" @default.
- W129745947 modified "2023-09-23" @default.
- W129745947 title "Channel One Banner Advertising Report" @default.
- W129745947 doi "https://doi.org/10.1007/978-3-322-86793-3_7" @default.
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