Matches in SemOpenAlex for { <https://semopenalex.org/work/W131125854> ?p ?o ?g. }
Showing items 1 to 56 of
56
with 100 items per page.
- W131125854 endingPage "40" @default.
- W131125854 startingPage "26" @default.
- W131125854 abstract "No attention at all was paid to the evaluation of philosophies offered by the steady upgrade of retail-technologies. While the period 1970/80 was still the push period, when the consumer industry wanted to push the penetration of its products the outlet was the “point of sales” (POS); in the 90ies due to ECR the outlet was rediscovered as the “point of purchase” (POP) with the buying decision and shelf-optimization as a central point; in the last decade big players like WalMart, ALDI, REWE pushed their outlets to be the “point of differentiation” (POD) to gain a Unique Sales Position (USP) in the market. The next big “technological jump forward” will be the intertwining of Facebook, YouTube, and Twitter with new media of retailers. Consumers can gain much more impact onto the listing of products, onto services within a store. It might be the time when the outlets become a “point of consumers” (POC) again." @default.
- W131125854 created "2016-06-24" @default.
- W131125854 creator A5083214910 @default.
- W131125854 date "2011-10-04" @default.
- W131125854 modified "2023-09-25" @default.
- W131125854 title "The Evolution Tornado Retail" @default.
- W131125854 cites W1966173344 @default.
- W131125854 cites W2137075020 @default.
- W131125854 cites W2491202497 @default.
- W131125854 doi "https://doi.org/10.4018/978-1-60960-738-8.ch002" @default.
- W131125854 hasPublicationYear "2011" @default.
- W131125854 type Work @default.
- W131125854 sameAs 131125854 @default.
- W131125854 citedByCount "1" @default.
- W131125854 countsByYear W1311258542023 @default.
- W131125854 crossrefType "book-chapter" @default.
- W131125854 hasAuthorship W131125854A5083214910 @default.
- W131125854 hasBestOaLocation W1311258542 @default.
- W131125854 hasConcept C144133560 @default.
- W131125854 hasConcept C153294291 @default.
- W131125854 hasConcept C190930322 @default.
- W131125854 hasConcept C205649164 @default.
- W131125854 hasConceptScore W131125854C144133560 @default.
- W131125854 hasConceptScore W131125854C153294291 @default.
- W131125854 hasConceptScore W131125854C190930322 @default.
- W131125854 hasConceptScore W131125854C205649164 @default.
- W131125854 hasLocation W1311258541 @default.
- W131125854 hasLocation W1311258542 @default.
- W131125854 hasOpenAccess W131125854 @default.
- W131125854 hasPrimaryLocation W1311258541 @default.
- W131125854 hasRelatedWork W1986250813 @default.
- W131125854 hasRelatedWork W2075025469 @default.
- W131125854 hasRelatedWork W2083352995 @default.
- W131125854 hasRelatedWork W2144858044 @default.
- W131125854 hasRelatedWork W2314228961 @default.
- W131125854 hasRelatedWork W2561185205 @default.
- W131125854 hasRelatedWork W2600210073 @default.
- W131125854 hasRelatedWork W2691910753 @default.
- W131125854 hasRelatedWork W2692204599 @default.
- W131125854 hasRelatedWork W2798166111 @default.
- W131125854 hasRelatedWork W2890251284 @default.
- W131125854 hasRelatedWork W2892269950 @default.
- W131125854 hasRelatedWork W294224819 @default.
- W131125854 hasRelatedWork W2992197523 @default.
- W131125854 hasRelatedWork W3021990682 @default.
- W131125854 hasRelatedWork W3023250761 @default.
- W131125854 hasRelatedWork W3083445712 @default.
- W131125854 hasRelatedWork W3171553104 @default.
- W131125854 hasRelatedWork W3171614790 @default.
- W131125854 hasRelatedWork W612257270 @default.
- W131125854 isParatext "false" @default.
- W131125854 isRetracted "false" @default.
- W131125854 magId "131125854" @default.
- W131125854 workType "book-chapter" @default.