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- W131142463 abstract "There are two main airlines in Malaysia which are Malaysia Airline and Air Asia.The demand of air transport is increasing nowadays.This paper would carry a comparative study of customer satisfaction on price and quality services provided by the two main airlines in Malaysia – Air Asia and Malaysia Airlines (MAS). Researchers might know how efficient of these two airlines operate, what makes them successfully approach their business target.Firstly, researchers need to identify the problem faced in the airline industry.The result whether the pricing level and services quality provided would affect their customer satisfaction would be concluded." @default.
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- W131142463 date "2012-12-11" @default.
- W131142463 modified "2023-09-27" @default.
- W131142463 title "A comparative study of customer satisfaction on price and quality services provided by two main airlines in Malaysia - Air Asia and Malaysia Airlines (MAS)" @default.
- W131142463 hasPublicationYear "2012" @default.
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