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- W131787448 abstract "The results of a case study of organizational information seeking conducted by the Seminar in Corporate Communication in the University of Maryland College of Journalism are reported in this paper. The purpose of the seminar is to give students practical experience in public relations research. The case study involved the consumer information program of Giant Food, Inc.r a major Washington-Baltimore food and general merchandise retailer. The paper develops a theory, derived from a decision-situation model, network analysis, and a coorientation model, which will guide information seeking efforts of public relations practitioners. It then uses these theoretical concepts and the methodology of Q factor analysis to develop typologies of consumers. The paper concludes that the concepts and methods utilized in the study represent a useful model for other public relations research efforts. (Author/RB) U S CIEPARTMS. NT OF HEAL tH EDUCATION & vvili.1 ARE NATIONAL INSTITUTE oF I DU AT ION I HI h WO! !II I K. 141 LA.( t V.: t v 'I. .,1" @default.
- W131787448 created "2016-06-24" @default.
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- W131787448 date "1974-08-01" @default.
- W131787448 modified "2023-09-27" @default.
- W131787448 title "A Case Study of Organizational Information Seeking and Consumer Information Needs." @default.
- W131787448 hasPublicationYear "1974" @default.
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