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- W132197969 abstract "An overview and a discussion of the key research and policy issues related to advertising in health care markets are presented in this article. Based on the two workhorse models of advertising from the economics literature – informative and persuasive advertising – the main effects of advertising in terms of market outcomes (quantity, price, quality, and entry) are discussed. The overview concentrates on discussing advertising of health care providers and advertising of prescription drugs, which are treated separately. The discussion provides tentative policy implications with respect to the social benefits and costs of advertising in health care markets." @default.
- W132197969 created "2016-06-24" @default.
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- W132197969 date "2014-01-01" @default.
- W132197969 modified "2023-09-28" @default.
- W132197969 title "Advertising Health Care: Causes and Consequences" @default.
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- W132197969 doi "https://doi.org/10.1016/b978-0-12-375678-7.01309-2" @default.
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